Does the responsibility of organizing large scale events fall on your professional plate? If so, then you likely realize that landing sponsorships is more than just acquiring financial support. If done right, sponsorships can be ideal for both parties to achieve mutually beneficial results. Bruce Davis, CEO of New Jersey Foundation for Nonprofits, joins host Leontyne Anglin to talk about the multi-tiered process of hosting the Bill Pickett Invitational Rodeo at a 10,000 seat arena in the Tri-state region for the first time in its 35 year history. The show wraps with opportunities to sponsor children to attend the historic event.